How To Create A Squeeze Page
Creating a squeeze page is not difficult, if you know how, or have the right tools.
There are several different options out there, some easier than others. We will take a look first though at the different components to a squeeze page so you know what you will need to consider.
The Template: Every web page has a template. This is the basically the design and layout of the page. In the case of a squeeze page the template is usually very simple. As a rule of thumb the more simple and minimal the better.
The best templates use either no graphics at all (ie for the background, header, footer etc - graphics inside the actual sales page content is fine), or use very simple clean graphics that focus the attention on to the actual page itself. See 'Squeeze page examples' for ideas about how a template should look.
So the good news is you don't need to hire a graphic designer on this one. We have tested templates that use impressive graphics, that match the company brand or product image etc against pure white templates with no graphics at all. The plain white templates typically out perform the 'well designed' ones by around 4%.
For more information on this be sure to checkout the free squeeze page training.
The Optin Box: The optin box or optin form is the area where a visitor to your page enters their name and email address. It can be used in normal web page templates as well as on dedicated squeeze pages, but in the latter it is the key focus.
A squeeze page almost always has only one purpose, to get people to optin. Therefore the optin form should be very large so as to grab attention, it should be above the 'fold' (ie needs to be visible without having to scroll the page) and should easy to fill in and easy to submit.
The data collected in the optin box is then sent to an autoresponder or mail service. This is how the list is built and then contacted. (Whatever you do don't try to collect emails manually and then contact the list via gmail or outlook - I have seen many marketers starting out do this and it is not only unprofessional but also illegal in many cases.)
The Content: The content of the squeeze page is usually quite short. Essentially it is a short sales page. Therefore the same rules as a sales page apply.
You need to make text clear (use Arial size 15 or 16 font), keep paragraphs short, keep sentences short, even keep words short. Use images that help sell your giveaway product. A good quality image can add a lot of perceived value (which at this point in the process is the most important thing - of course you will need to deliver on that perceived quality afterwards).
The Video: Video squeeze pages have become very popular, however in most cases they remain optional. I have had just as high conversions from squeeze pages without video as one with video. That said video can still make a very useful element in many situations.
If you are using video then usually you will want to keep it short. Be sure to 'sell' the visitor on wanting what's on the next page. And remember your call to action. Be very clear what you want the person to do, eg enter their name and email in the box to the right.
If you are using YouTube (in most cases not advised) to host your squeeze page video then ensure you have the video suggestions at the end turned off. Otherwise your prospect may become distracted and leave the page before having opted in.
The Gift: Offering a 'newsletter' just does not cut the mustard these days. People are sick of junk in their inbox, and really don's want any more newsletters. While you will still get the occasional optin it will be a fraction of what is possible with a decent incentive.
You want to make it so that someone would be willing to part with $30-$50 for whatever you are offering. Then just giving you their email address feels like a bargain. It really does become a no brainer.
Remember too that your objective is not to get every single visitor to optin, but to filter those who hare targeted for your objectives. By trying to make an offer appeal to everyone you may well have an opposite result. Instead create and target you offer based on those who will really respond to your offers later on.
For more information on this check out the 'Squeeze page training'.